In yet another surprise, the Apple iPhone 11 has maintained its reign at the top, globally. Insights from the MOVR Q2 2023 report reveal intriguing device usage and adoption patterns.
iPhone 11
Apple iPhone 11 remains a global favorite, defying age with continued dominance. (Unsplash )
In the fast-evolving landscape of smartphones, innovation drives competition as companies strive to unveil devices with cutting-edge features. In the realm of impressive releases, the Apple iPhone 11 stands out as a time-tested and favorite phone of users worldwide. The iPhone 11 has maintained its title as the world’s best-selling smartphone, even after four years. Remarkably, 15 of the top 21 smartphones sold in Q2 2023 were iPhones, cementing Apple’s dominance across major global regions.
The iPhone 11’s stranglehold on the market is evident, as a report claims it has a remarkable 4.88% of total global smartphone usage, reflecting user satisfaction and a prolonged device lifecycle, Dazeinfo reported.
Age Patterns in Smartphone Usage
The lifespan of smartphones varies due to a blend of factors including technological advancements, personal preferences, and financial situations. The Mobile Overview Report (MOVR) for Q2 2023 showcases intriguing insights into these dynamics.
During this quarter, the median smartphone age surpassed 24 months, indicating that users tend to retain their devices for over two years before contemplating an upgrade. Notably, the 25 to 36-months range captures the majority, constituting 23.6% of smartphone usage. This points to a sizable user segment that clings to their phones for around two to three years, while the 13 to 24 months bracket also commands a significant share at 23.5%. In total, nearly half of global smartphone usage spans two to three years.